I am a multidisciplinary design strategist and researcher with seven years of experience in the built environment, drawing on climate, material circularity, and emerging technology to create regenerative spaces for all living things.
I am a multidisciplinary design strategist and researcher with seven years of experience in the built environment, drawing on climate, material circularity, and emerging technology to create regenerative spaces for all living things.
Seminole Hard Rock Live!
Location
Florida
Timeline
2016
Typology
Team
Rockwell Group
Role
Experience Designer
Responsibilities
FF&E
Interior Design
Spatial Design
Visualization & Production
Interior Design
Spatial Design
Visualization & Production
Performance venues are often designed for occasional events, leaving them underused in everyday life. The challenge was to move beyond a single-purpose auditorium and create a space that actively supports daily campus culture, learning, and social connection.
The auditorium was conceived as a flexible platform rather than a fixed hall. Adaptable spatial systems, generous public areas, and open connections to campus transform performance space into an everyday setting for gathering, exchange, and discovery.
Shaw Auditorium operates as a living part of campus life—hosting performances while also supporting informal use, social interaction, and cultural presence throughout the day. Value is created through repeated engagement, not just scheduled events.
Reflecting the university’s pursuit of innovation, the curved auditorium walls function as a 360-degree projection screen, enabling immersive audio-visual experiences. Auxiliary classroom spaces, public furniture, and an integrated café support the broad public program of the university, creating a cultural living room for the entire campus, as well as the community beyond its walls.
Equipped with modular seating that can be adapted to allow for multiple arrangements, its capacity will range from 850 up to 1,300 seats. The hall will also be able to become a large flat floor area, providing spaces for conventions, exhibitions, galas, or high-capacity university open days.
The Learning Rooms are designed to adapt between everyday teaching and performance support. This dual use maximizes flexibility, reduces redundancy, and extends the value of the spaces over time.
In daily operation, they function as light-filled classrooms that are closely integrated with campus life. When performance needs arise, these same spaces shift to support rehearsals, dressing, and hospitality.