I am a multidisciplinary design strategist and researcher with seven years of experience in the built environment, turning research on climate, material circularity, and emerging technology into regenerative spaces for all living things that depend on it.
I am a multidisciplinary design strategist and researcher with seven years of experience in the built environment, turning research on climate, material circularity, and emerging technology into regenerative spaces for all living things that depend on it.
LUMINARE
Crafing a Visual Identity for Riyadh
Location
Riyadh, Saudi Arabia
Timeline
5 Week Sprint
Team
Cook Haffner Architecture Platform
Marcin Fejcak - Lead Design Architect
Stefan Vasic - Architect
Role
Project Manager
Design Lead
Responsibilities
Lead, Stakeholder Management, Concept Design, Storyboard, Narrative, Visual Communication
Create an iconic structure that blends heritage and modern technology aligned with the Green Riyadh Initiative and Vision 2030.
How might we transform the traditional "arrival experience" into a narrative journey that shifts the global perception of Riyadh from a historical center to a global innovation hub?
By treating the 'internal space' as a physical interface, LUMINARE manages the transition from Riyadh’s traditional street-level vernacular to a high-tech interiority.
By curating the atmospheric qualities of the internal space, the design transforms a passive transit point into an active touchpoint that embodies Riyadh’s brand promise of relentless innovation.
Moving from a singular landmark to a modular infrastructure. The 'Cloud' system can be adapted for shaded transit nodes, public cooling stations, and 'Green Riyadh' pavilions, creating a cohesive visual identity for the city.
Integrating environmental sensors and AI-driven lighting to make the gateway responsive to real-time city data . The gateway becomes a living dashboard for the city’s progress, not just a static monument.
Evolving the curated internal space into an interactive archive. Using AR or projection mapping, citizens can contribute their own 'visions' of 2030 to the gateway.