ISABELLE LEE
Multidisciplinary Designer &  Strategist


→ Currently
At the Harvard University Graduate School of Design  
A Design Researcher at the MIT AgeLab
Member of the 2025-26 Climate Leaders at Harvard University

→ Previously
Architectural Designer turned Creative Strategist.

Shaped by radical speculation at Cook Haffner (Peter Cook, Archigram), ecological rigor at Henning Larsen, social impact at TEN-Arquitectos, and experiential storytelling at Rockwell Group. I bring a multi-lens strategic lens to complex, human-centered design challenges.

Imaginative spirit cultivated at the Rhode Island School of Design


About
CV
Work
Case Studies
The Field

LUMINARE
Crafing a Visual Identity for Riyadh
Project Details


Location
Riyadh, Saudi Arabia

Timeline
5 Week Sprint

Team
Cook Haffner Architecture Platform
Marcin Fejcak - Lead Design Architect
Stefan Vasic -   Architect

Role
Project Manager
Design Lead
Responsibilities Lead, Stakeholder Management, Concept Design, Storyboard, Narrative, Visual Communication
Overview
The Challenge
Create an iconic structure that blends heritage and modern  technology  aligned with the Green Riyadh Initiative and Vision 2030. The Opportunity
How might we transform the traditional "arrival experience" into a narrative journey that shifts the global perception of Riyadh from a historical center to a global innovation hub?
The Impact
By treating the 'internal space' as a physical interface, LUMINARE manages the transition from Riyadh’s traditional street-level vernacular to a high-tech interiority.

By curating the atmospheric qualities of the internal space, the design transforms a passive transit point into an active touchpoint that embodies Riyadh’s brand promise of relentless innovation.



Future Horizons

Modular Cloud System

 Moving from a singular landmark to a modular infrastructure. The 'Cloud' system can be adapted for shaded transit nodes, public cooling stations, and 'Green Riyadh' pavilions, creating a cohesive visual identity for the city.
AI Mediated Experiences

Integrating environmental sensors and AI-driven lighting to make the gateway responsive to real-time city data . The gateway becomes a living dashboard for the city’s progress, not just a static monument. Interactive Archive  

 Evolving the curated internal space into an interactive archive. Using AR or projection mapping, citizens can contribute their own 'visions' of 2030 to the gateway.
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